Already all of our chicken on our pizzas is sourced locally through free range farms. We made this decision because not only is it the right thing to do ethically, it also provides a better tasting product for our customers. We want to move to a similar model for all of our meats. We believe that animal welfare is not only a moral responsibility, it is also one of the key factors in delivering a better product.
We’re on the road to getting there. We hope to achieve our goals by breaking them down into smaller, more achievable tasks. By working away at these smaller tasks, we’ll achieve our final destination sooner.